Before you can safely say that your business is generating enough cash flow to take it to a whole other level in terms of profitability, you must try to generate a few leads at this current point in time. Generating leads will allow you to locate the customers who would generally be interested in whatever it is that you are trying to offer to them in terms of a product or service, and if you are confused about how you can go about starting the lead generation process you should really use social media as your main starting point.
Social media has the potential to expose you to a massive amount of potential customers and clients. As a result of the fact that this is the case, it is the single most effective tool in your lead generation Glasgow toolkit and you would do well to at the very least try your best to use it every now and again. Failing to use it could put you in a position wherein you have a large amount of product that you are willing to sell but not all that many leads that can enable you to actually profit from it in the long run.
With social media you can also warm up your leads to a certain extent. That way when you pitch or advertise your products to these potential customers, they would be a great deal more amenable to them without a shadow of a doubt. This would give them the opportunity to avail your products and services as they would know what they can actually expect from them after they have made the requisite payment and have told you about their requirements.